The Radical Happiness Movement Blog
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Essays on unmasking, nervous system freedom, and building a life that actually feels like yours in the second act.
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I don’t know what it is lately, but I keep seeing stories of people my age — or younger — getting sick. Dying. Cancer. Sudden diagnoses. Things that don’t fit the timeline we’ve quietly agreed on. James Van Der Beek’s passing today was yet another in what seems like a never ending list of people I know of or follow who have passed way before their time.
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And every time I see it, there’s this moment.
Not panic.
Not fear.
Just this quiet internal question:
What are we actually doing with ou...
Everyone is dissecting the aesthetics of Taylor Swift’s new video, Opalite.
The 80s grain.
The nostalgia.
The Easter eggs.
But almost no one is asking the strategic question:
Why lean into nostalgia and layered symbolism during a reputational wobble? Why the Easter Eggs pointing to the future when Taylor is cloaked in scandal?
If you zoom out and study the career of Taylor Swift, you’ll notice something consistent:
She doesn’t defend in the moment.
She regains control of the narrative ...
The ego is great at writing checks.
Big ones.
Loud ones.
Impressive ones.
The problem?
Your nervous system and soul are the ones that have to cash them.
And a lot of people are quietly overdrafted & exhausted.
Over the years, I’ve noticed a pattern among high-performing entrepreneurs and brand builders.
It isn’t a lack of discipline.
It isn’t a lack of ambition.
And it certainly isn’t a lack of intelligence or talent.
It’s a misunderstanding of where motivation is actually coming fr...
Branding doesn’t fail because people lack strategy.
It fails because strategy is being applied without regard for psychological load and identity coherence.
There’s a particular kind of frustration that doesn’t get talked about much in business — especially among people who are already informed, capable, and deeply invested in doing things “the right way.”
It’s not the frustration of being new.
It’s not the frustration of not knowing what to do.
It’s the frustration of being highly informed...
Most people are operating under this assumption:
“If I’m being authentic, the money will follow.”
It sounds true.
It feels aligned.
It’s also incomplete.
Revenue doesn’t follow uncontained self-expression.
It follows contribution that people resonate with.
That’s the spine of your brand.
Everything else hangs on that.
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The Biggest Branding Mistake
One of the biggest branding mistakes I see is people assuming the archetype they identify with—from a personality or self-concept...
“Just be authentic.”
That line has probably done more damage to modern brands than bad logos ever could.
After Taylor Swift got dragged into headlines for bully behaviour and mean girl text messages I received some messages saying: “This is proof that you should always be authentic in your brand”. As if, maybe, she should have built a brand off being a bully that helps conspire to take down people that stand in her way (although her way of publicly dragging ex boyfriends for their secret strug...
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