The Flourishing Founder Blog

 

For founders, and teams, who refuse to choose between performance and well-being.

 

60-30-10: Archetypal Alignment for Teams That Thrive Under Pressure Feb 25, 2026

If you've ever invested countless hours in coaching conversations, performance reviews, team offsites, and motivation strategies—only to watch alignment fray, burnout rise, and results plateau—you're not failing. You're just playing in the wrong part of the game.

 

Most leaders spend 80–90% of their energy in the reactive 10% of team performance. The real leverage? It's hidden in the 60% and 30% that almost everyone overlooks.

 

In today's deep dive (adapted from my latest podcast episode), ...

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Why Brands & Leaders Collapse When They Abandon Their Brand Archetype Feb 22, 2026

As leaders in high-stakes industries, we know trust isn't built on data alone—it's forged in the ability to create an emotional connection with our consumers & clients. In seconds, a scrolling potential client or consumer is unconsciously asking: Is this familiar? Safe? Credible? That's where brand archetypes come in, acting as the unconscious blueprint for recognition. Without them, your brand fades into noise never fully communicating who you are and why people should  care.  Over time, withou...

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The ADHD Edge: Harnessing Myers Briggs (INTJ-T) for Peak Team & Personal Performance Feb 21, 2026

As leaders and high performers, we’re constantly seeking edges that drive exceptional results. Today, I’m sharing a powerful tool in how we approach understanding team dynamics: the synergy between the Myers Briggs personality test (Particularly the INTJ personality traits) and ADHD in the workplace.

 

After retaking the Myers-Briggs Type Indicator (MBTI), I landed on INTJ-T—the Architect with a turbulent twist. Paired with my adult ADHD diagnosis, this combo explained years of patterns: surge...

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Porsche Brand Strategy: The Power of the Ruler Archetype Feb 20, 2026

 

What never goes out of style is authority.

 

In periods of economic pressure, technological acceleration, and cultural volatility, many brands attempt to reinvent themselves in order to remain relevant. They soften their edges. They experiment with new identities. They attempt to broaden their appeal.

 

But the brands that endure do something far less reactive.

They deepen who they have always been.

 

Recent market behaviour has provided a clear contrast. Some legacy luxury brands, u...

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High Achiever Burnout: The Productivity Trap Disguised as Purpose Feb 11, 2026

I don’t know what it is lately, but I keep seeing stories of people my age — or younger — getting sick. Dying. Cancer. Sudden diagnoses. Things that don’t fit the timeline we’ve quietly agreed on. James Van Der Beek’s passing today was yet another in what seems like a never ending list of people I know of or follow who have passed way before their time.

 

And every time I see it, there’s this moment.

Not panic.

Not fear.

Just this quiet internal question:

What are we actually doing with ou...

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How to Use Nostalgia & Gamification in Your Brand (Like Taylor Swift in "Opalite") Feb 07, 2026

Everyone is dissecting the aesthetics of Taylor Swift’s new video, Opalite.

The 80s grain.

The nostalgia.

The Easter eggs.

But almost no one is asking the strategic question:

Why lean into nostalgia and layered symbolism during a reputational wobble? Why the Easter Eggs pointing to the future when Taylor is cloaked in scandal?

If you zoom out and study the career of Taylor Swift, you’ll notice something consistent:

She doesn’t defend in the moment.

She regains control of the narrative ...

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