The Radical Happiness Movement Blog

Essays on unmasking, nervous system freedom, and building a life that actually feels like yours in the second act.

Authenticity Is Not Total Exposure: The Truth About Personal Branding and Ethical Influence personal branding taylor swift Jan 24, 2026

“Just be authentic.”

That line has probably done more damage to modern brands than bad logos ever could.

After Taylor Swift got dragged into headlines for bully behaviour and mean girl text messages I received some messages saying: “This is proof that you should always be authentic in your brand”. As if, maybe, she should have built a brand off being a bully that helps conspire to take down people that stand in her way (although her way of publicly dragging ex boyfriends for their secret strug...

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The Radical Happiness Movement Blog

Essays on unmasking, nervous system freedom, and building a life that actually feels like yours in the second act.

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The Radical Happiness Movement Blog

Essays on unmasking, nervous system freedom, and building a life that actually feels like yours in the second act.

Author

Stay connected with news and updates!

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