About Ashley 

I’ve spent 15 years in the trenches of branding, marketing, and PR—armed with a background in psychology and a brain wired for puzzles. I’ve always been the one who could see the plays before they happened, spotting the patterns and predicting the fallout while everyone else was still reacting.

But the truth? The industry burned me out. Too often, the people with the budgets weren’t in integrity. And too often, the people who wanted to do good weren’t willing to do what it actually takes to build a brand. I wanted to use my skills to create impact, not just fuel the same old machine.

So I built my own lane.

Pop culture has been my obsession since I was a kid, and I realized it was the perfect canvas to bring everything I love together—psychology, strategy, storytelling, and a healthy dose of rebellion.

Now I run The Comms Room, where I decode scandals, expose the spin, and break down the branding lessons hiding inside the chaos.

The Comms Room Code.

7 Truths I love (and brand) by:

1. Attention is Rented. Trust is Earned. Anyone can buy clicks. Authority is built in how you show up, day after day.
2. Spin is Strategy in Disguise. Every “oops” PR moment is carefully crafted. My job? Call it out and decode the play.
3. Every brand is a story. The only difference between a pop culture icon and a flop is how well they tell it.
4. You Can't Outsource Integrity. You either have it—or your brand will eventually pay for it.
5. Identity Drives Influence. You can’t build a brand people believe in if you don’t know who you are first.
6. Loyalty > Likes. Viral is a sugar high. Loyalty is what makes brands, movements, and legacies.
7. Entertainment is Power. People come for the drama. They stay for the story. The smartest brands know how to use both.

Outside the Comms Room

When I’m not decoding scandals or calling out PR spin, you’ll find me running a hobby farm and animal sanctuary in Canada—home to heritage breeds and fancy chickens like Silkies and Polish (yes, I’m proudly the crazy chicken lady).

I believe in working hard and training hard, which means you’ll often catch me throwing barbells in CrossFit. Strength is my therapy, discipline is my edge. But balance matters too—so when the weights are racked and the headlines are quiet, I’m probably curled up bingeing the latest Netflix obsession (Dexter and Buffy are forever classics in my queue).

This mix of grit, curiosity, and humour is what fuels my work inside the Comms Room. I live for the puzzle, I thrive in the chaos, and I’ll always find the story behind the spin—whether it’s in pop culture, on the farm, or under a barbell.