I am a BG5 Brand Strategist & self proclaimed word nerd (copywriter) for multi-dimensional entrepreneurs with big missions.

I help my rough around the edges black sheep clients create CLEAR, consistent, creative brands that get their message heard & make more money leveraging their unfair advantage.

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Certified BG5 Consultant (with Jovian Archive),  Certified Gene Keys Guide, & Positive Psychology Strengths Coach


Ashley is a world leading BG5 Business Consultant, Gene Keys Guide, accredited Positive Psychology Coach, and brand strategist who provides fluff-free, practical, outcome-based coaching & consulting for entrepreneurs, public figures, & teams.

Ashley's mission is to help you stand out, make more, & fund the mission work you have on your heart.  She believes good people do good things with more money & the best way to stand out in the market is to leverage YOUR particular brand of crazy.

 For over 10 years Ashley has worked in the Psychology & self development fields as a leader in the space, liberating women & men to trust their intuition and create their own opportunities. Often referred to as "the female Tony Robbins" Ashley has a big personality & passion for making dreams come true that is contagious when you are in her space.

Ashley is professionally trained, having worked as a counsellor in the mental health field.  Ashley has worked in Equine Assisted Therapy, is a certified Positive Psychology Coach, Certified Success Coach, Certified NLP Practitioner, Certified EFT Practitioner, Certified Hypnotherapist, and more. The world of business is changing and Ashley is honoured to bring forward BG5 + Positive Psychology to empower people to recognize and use their unique gifts and talents in their careers and their lives. 

Ashley is a passionate animal advocate who is deeply involved in animal rescue work.  She lives in Ontario, Canada with her husband, 4 horses, 2 adopted medically needy dogs, rescued goats, and rescued bunny.


BG5 Brand Strategist & Word Nerd


What do I want to say about me...

I've always been a rule breaker.  I never quite fit in at any table which became MORE apparent when I finished school & started work in the mental health field.  

I never really set out to TEAR DOWN THE RULES, deconstruct the norms, REFUSE to say yes just because it’s the ‘done thing’ or ‘how it is’.

It just kind of … happened.

Where ever I damn well went.

I chose to see this as a curse for much of my 20's, proudly wearing the lone wolf badge of honour. 

Yet, one day I stumbled on someone named Tony Robbins & I was OBSESSED. 

Someone loud, straight up, no BS... And wildly fucking successful.

When I shifted gears & got into the coaching industry I realized everything that I was told was "too much" about me was MY particular brand of crazy & it was exactly what had people begging for more.

In under 6 months I created a multi-6 figure brand helping everyone from actors, entrepreneurs, public figures, & musicians stand out & make more leveraging BG5.

The brand exploded into a 7 figure + brand, yearly, helping thousands of people JUST LIKE YOU get clear & make more.

THAT is branding by design. 

Leverage your "too much" & natural way of being to make more, create an impact, & get your message heard.

Over time, my obsession with words (I wanted to be a journalist growing up!) & marketing developed behind the scenes until it bled out into my coaching containers.

As clients declared "I WANT TO BUY MY OFFERS FROM YOU!", "How do you do that?! Take my ideas & put words to it!", and (my fav) "You are REAL LIFE Hogwarts for words & brands!" I started to bring a dirty little secret out of the closet...

I am kind of a nerd for words & I love using my nerdy obsessions to help YOU get your message heard & make more money in your personal brand.

Over time I refined MY brand to be a BG5 Brand Strategist & out of the norm Copywriter for multi-dimensional entrepreneurs...

And I couldn't be more in love with what I do & who I serve.

I desire this for YOU too.





My qualifications include:

  •  An honours degree in Psychology
  •  Positive Psychology Coach
  •  Success Coach 
  • Hypnotherapist
  •  BG5 Business Consultant with the official Human Design schools.
  • BG5 Business Cycles Consultant
  • BG5 Profit Potential Specialist (final semester)
  • Gene Keys, official schools
  • Somatic Stress Release
  •  Somatic Attachment Certificate
  • Self taught word nerd wizard (copywriter)



I live in Ontario, Canada, with my husband, 2 adopted dogs, rescued bunny, & 4 horses. I am an equestrian as well as Crossfitter, although not competitively anymore.

I am heavily involved in animal rescue work & a large portion of proceeds from Elite by Design go towards animal rescue & similar charities/ initiatives. The goal within the next 2 years is to open a rescue for medically needy animals, a passion that came about after adopting our Megaesophagus/ IBD dog, Julia!

My deepest desire is to make an impact on this world not just for you, your team, and your business, but for humanity, animals, & the future.

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