Movement Manifesto

YOU AREN'T JUST BUILDING A BUSINESS. YOU'RE LEADING A MOVEMENT.

I Don’t Just Build Brands— I Help Leaders Understand How To Leverage Psychology to create worlds people say yes to.

The Game Has Changed. You Either Build a Movement or Get Left Behind.

In a world full of noise, gimmicks, and short-term hacks, there’s a rare breed who want something more.

Not just attention — authority.

Not just products — power.

Not just followers — believers.

I’m here to work with them.

Psychology.

Branding.

Influence.

I didn’t come into this world to “build brands". In fact, I find it mind numbingly boring.

I came to build revolutions & movements that mean something — the kind that start with one clear voice… and end up rewriting the map.

With a background in psychology, branding, and human design for business (BG5), I engineer brands at the identity level — where loyalty, resonance, and movement happen.

If you’re tired of playing it safe, and you’re ready to stake a claim in your industry that no one else can touch, you’re exactly where you’re meant to be.

Brands That Last Are Built on Bedrock — Not Bandwagons.

You don’t need another blueprint for a seven-figure launch.

You need a blueprint for building belief — the only currency that actually compounds over time.

Who I am:

Rebel Strategist. Brand Architect. Myth Builder.
15+ years decoding the psychology behind movements that don’t just sell — they spread like wildfire.
Host of BRAND (by design) the Podcast.
Creator of Movement Architecture™ Method & the worlds first BG5 + Branding Archetypes quiz

Power

Isn't Just For The Elite-

It's For You Too

Understanding power and influence isn’t just for Hollywood—it’s something you can use in your own life. Whether you’re an entrepreneur, a public figure, or someone who wants to understand how to position themselves effectively, I offer consulting services using BG5 (the business side of Human Design), branding strategy, and Psychology to help you understand your unique roadmap for power and influence—ethically and sustainably.

My Branding Code:

Attention is rented. Belief is owned.
Good brands sell. Great brands transform.
If it doesn’t make them feel, it doesn’t make them move.
We don’t chase trends. We set them.
Identity comes before strategy. Always.
Build for loyalty, not likes.
If you want a crowd, be flashy. If you want a legacy, be real.

OUTSIDE OF BUSINESS

When I'm not working with clients or breaking down pop culture marketing, PR, and power moves, you can find me:

• Running my hobby farm & farm animal sanctuary in Canada with my husband and our two dogs, Julia and Tundra (sadly we lost my best friend, Alaska, in early 2025).

• Hanging out with my heritage and ‘fancy’ chickens.

• Binging the latest Netflix series, and anxiously awaiting the rumoured revival of Buffy with SMG! (I'm not a reality show girl... give me Dexter, House, Buffy, & those genres all day!)

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