Stop settling.
Build a life you love.
Become unstoppable after 40.
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The best years were never behind you, this is where it finally begins.
Helping women over 40 chase big goals in life and sport.
Evidence-based coaching for women who want to train harder, recover smarter, and build a stronger body and mind through every stage of life.
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My trainings, consulting, and individual coaching have supported thousands of clients to reach performance goals, including Worlds Toughest Mudder and OCR World Championships.
Personal Training &Â Nutrition after 40
Build Physical Capacity
Train for strength, running, HYROX, CrossFit, endurance, or simply becoming the strongest version of yourself.
Evidence-based programming for women who still have big goals.
HYROX • Hybrid Performance • CrossFit
Nervous System & Positive Psychology Coaching
Build internal capacity.
High performance isn’t just physical.
Build resilience without burnout, recover your energy, overcome perfectionism, and create the conditions where you naturally thrive.
Positive Psychology • Polyvagal TheoryÂ
Speaking & Education
Change the conversation.
Evidence-based keynotes and workshops that challenge outdated narratives around women’s health, performance, burnout, and sustainable high performance.
For conferences, organizations, healthcare professionals, and teams.
Redefining life after 40
Ready to become strong.ER?
Whether you’re getting back into training, chasing a new personal best, or simply refusing to let age define what’s possible…
You’re in the right place.
Let’s get to work.
Nice to meet you!
Hi, I’m Ashley.
Coach. Speaker. Entrepreneur. Competitive Hybrid athlete.
I’m a performance coach, plant-powered athlete, and former mental health counsellor with one mission:
To help women become stronger after 40—not smaller.
After years of coaching OCR & CrossFit athletes and building a successful fitness business, I stepped away to study burnout, positive psychology, nervous system health, and what truly allows people to thrive.
Now I’m bringing it all together.
I help women cut through the noise around perimenopause, performance, and longevity with evidence-based coaching that looks at the whole person—not just hormones, workouts, or nutrition in isolation.
Because getting stronger, and reaching competitive goals, isn’t just about lifting heavier.
It’s about building a life you are f*cking obsessed with.
More about me
Vegan athlete & Positive Psychology Coach with a bigger mission.
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As a plant based (vegan) athlete I live and breathe my values. Four years ago we started a small farm animal sanctuary where animals that are abused or discarded by the meat & dairy industry have a soft landing.
I am not plant based because it's a fad or popular. I am plant based because I believe that all animals deserve to live their lives in peace.
My hope is that I am able to fund a larger sanctuary, and save more lives, in a few years.
Profits from my work with clients goes directly into doing more good in this world.
