YOU'RE THE EVERY WOMAN/ EVERYMAN! LOOKS LIKE YOU ARE THE TAYLOR SWIFT OF YOUR INDUSTRY!
Just like Taylor Swift, you have a superpower: making people feel seen, heard, and connected. You’re the relatable best friend, the approachable guide, and the voice that says, “I get you.”
In branding, this archetype is a game-changer. Why? Because trust and authenticity are the most valuable currency in a crowded market. You’re the brand that people not only want to buy from but want to belong to.
P.S- Get your notebook because we are about to dive into taking your brand from one of many to irreplaceable T Swift of your industry!
WHAT IT MEANS TO BE A EVERYWOMAN/ EVERY MAN.
Your Superpower: Authentic Connection
The Every Woman/Every Man archetype thrives on connection. Think of Taylor Swift and friendship bracelets!
People resonate with you because you represent the joys, struggles, and triumphs we all face—not just in day-to-day life, but also within your niche.
You have the unique ability to make others feel seen, heard, and valued. Through your authenticity and humility, you foster a sense of belonging that draws people in and keeps them coming back. While your presence feels approachable and down-to-earth, the impact you create is anything but ordinary.
When you lead with your ability to connect and elevate your message, you have the potential to build a loyal, devoted audience who not only trusts you but sees you as the trusted guide they can’t wait to work with.
Superpowers
• Empathy: You have a deep understanding of others’ needs and desires.
• Relatability: You're approachable and unpretentious, creating instant trust.
• Connection: You build bridges and foster inclusivity.
• Humility: You lead without ego, making your brand inspiring yet accessible.
Core Values
• Authenticity: Staying true to who you are and encouraging others to do the same.
• Belonging: Creating a space where everyone feels welcome.
• Equality: Treating everyone with fairness and respect.
• Loyalty: Building meaningful, lasting connections with others.
Brand Personality
Imagine building a brand that feels like coming home—a space where people immediately feel seen, heard, and understood. You don’t have to shout to be heard (leave that to the Outlaws!); your strength lies in how grounded, approachable, and authentic you are. Like Taylor Swift, your brand doesn’t demand attention—it earns it by being real, relatable, and human.
Speaking of Taylor! Let's dive into the epitome of the Every Woman Archetype! Taylor’s megastardom wasn’t built on being the untouchable gam star; it was built on honesty, inclusivity, and the courage to share her true stories. When she writes about heartbreak, nostalgia, or personal growth, people don’t just hear her—they feel her. It’s not just a song; it’s their story, too.
That’s the power of your brand. It’s not about dazzling perfection; it’s about creating genuine connections that people want to be part of. When you lead with authenticity and show your audience that you’re one of them, you unlock an unparalleled ability to build trust, foster loyalty, and inspire action.
Your brand personality invites people to belong. It’s warm, honest, inclusive, and grounded. It doesn’t matter whether you’re speaking to five people or five million—your voice feels personal, like a conversation with a trusted friend. And when you show up consistently as this version of yourself, you don’t just create a brand—you create a movement.
Family of Archetypes: Exploring the Connections
Landed on the Every Woman/Every Man, but feel like it doesn’t quite fit you? Maybe there’s something about it that resonates deeply, but another archetype feels a little closer to home. That’s okay—sometimes it takes a bit of exploring to truly define your brand’s identity.
The Every Woman/Every Man archetype is all about authenticity, connection, and creating a sense of belonging. If those values align with you, but you feel like there’s another layer to your brand’s personality, you might belong to one of these closely related archetypes.
1. The Advocate
You’re a champion of causes, standing boldly for fairness, justice, and the greater good.
• Pop Culture Example: Malala Yousafzai—Her unwavering passion for education and equality inspires others to take action.
• Why it might be you: You feel most alive when fighting for a cause and empowering others to join you.
2. The Citizen
You lead with loyalty and responsibility, fostering belonging and creating meaningful community connections.
• Pop Culture Example: Michelle Obama—Her approachable yet aspirational leadership invites people to be part of something bigger.
• Why it might be you: You thrive when building a strong sense of togetherness and leading by example.
3. The Servant
You lead through humility, prioritizing others’ needs and creating a lasting impact through selfless service.
• Pop Culture Example: Mister Rogers—His calm, kind presence showed the world the quiet power of service and connection.
• Why it might be you: Your joy comes from supporting others and showing them they’re not alone.
4. The Innocent
You inspire optimism and hope, believing in the beauty of simplicity and the goodness in people.
• Pop Culture Example: Dove—Its campaigns focus on self-acceptance and celebrating natural beauty.
• Why it might be you: You see the world with fresh eyes and believe in creating spaces where everyone feels safe and valued.
5. The Networker
You’re the connector, bringing people together and creating opportunities that lead to shared success.
• Pop Culture Example: LinkedIn—A platform dedicated to fostering professional connections and growth.
• Why it might be you: You shine when building relationships and helping others see how they fit into the bigger picture.
If you’re feeling like the Every Woman/Every Man archetype resonates but doesn’t fully capture you, chances are one of these archetypes will. Remember, your brand is as unique as you are—sometimes it’s not about fitting into one box but finding the blend that tells your story best.
EVERY WOMAN/ MAN BRANDS INSPIRE TRUST AND
CONNECTION. HERE'S HOW YOURS CAN STAND OUT.
You don’t just sell products or services—you create belonging. Your brand makes people feel understood, seen, and valued. You bring your audience together through shared experiences, universal truths, and authentic storytelling.
It is critical for your brand that you are not just teaching or filling your feed with information. You must bring you into your brand through storytelling. This also requires you to know what personal stories from your life are relevant to your brand and connect with the right people.
What makes the Every Woman/Every Man brand unforgettable?
It’s the way you make people feel like they’re part of something bigger. You’re approachable yet intentional, real but elevated. You remind people they’re not alone, and your brand becomes a safe space they trust to help them thrive in their lives or businesses.
Here Are Some Iconic Brands and Figures Who Embody This Spirit:
Brands: Levi’s (Timeless and grounded), Hello Bello (Kristen Bell's brand relatable and family focused), and Airbnb (Invites everyone to “belong anywhere” while offering memorable experiences).
Personal Brands: Taylor Swift (The ultimate Every Woman brand), Paul Rudd (Relatable, exudes kindness, and optimism), Kristen Bell (Have you seen the video of her crying over a Sloth coming to her birthday?!).
What Do They All Have in Common?
These brands and figures share a superpower: the ability to connect. They just all exude relatability, and the sense of, they are just like us! Rather than allowing that to make them forgettable they leveraged it into powerful brands that stand out!
They build trust by being honest, consistent, and grounded, but they don’t stop there. They elevate relatability into something memorable by creating spaces, stories, or experiences that invite people to feel like they belong.
They show up as themselves, making their audience feel not just seen, but valued. And that’s the magic of the Every Woman/Every Man brand—it doesn’t blend in, it stands out by being real, reliable, and relentlessly human.
EVERY ARCHETYPE HAS ITS LIGHT AND DARK- HERE ARE YOURS!
The Every Woman/Every Man archetype thrives on authenticity, connection, and belonging. But even the most relatable archetype comes with its challenges. Understanding your strengths and potential pitfalls helps you harness the full power of your archetype and ensure your brand stands out without blending in.
Strengths
1. Relatability:
You have a natural ability to connect with your audience on a deep, personal level. People feel like they know you and trust you because you’re real, honest, and approachable.
2. Inclusivity:
Your brand creates a space where everyone feels welcome. You have a gift for bringing people together and fostering a sense of community.
3. Consistency:
You show up in a way that feels steady and dependable. This builds trust and loyalty, making your audience want to stick with you for the long haul.
Challenges
1. The Friend Trap:
Your relatability can sometimes make you seem “too close” to your audience, which might lead them to see you as a peer rather than a leader or authority they want to invest in.
2. Blending In:
By being so accessible and grounded, there’s a risk of becoming forgettable or not standing out enough in your niche. Without intentional elevation, your brand might feel too safe or basic.
3. Overextending Yourself:
Your desire to create connections can sometimes lead to over-committing or people-pleasing. This can dilute your message and energy if you’re not careful with boundaries.
The Key to Building a Stand-Out Brand
The key to success for the Every Woman/Every Man archetype is striking a balance between approachability and elevation.
You don’t want to lose your relatability—that’s your superpower—but to truly stand out, you need to position yourself as approachable and aspirational. Be intentional about showcasing your expertise and delivering premium value, while maintaining your warmth and authenticity.
Think of Taylor Swift: She’s relatable because she shares her personal stories, but she elevates them into universal anthems with world-class production, attention to detail, and a clear sense of authority in her craft. She’s the ultimate “best friend” who also happens to be a record-breaking icon.
When you combine connection with excellence, your brand becomes unforgettable. You’ll build a devoted community that not only trusts you but sees you as their go-to guide for making meaningful change.
YOUR EVERY WOMAN/ MAN BRAND TOOLKIT
The Every Woman/Every Man archetype embodies authenticity, connection, and approachability. Your brand should feel warm and inviting, making people feel seen, heard, and valued. It’s about creating a space that says, “You belong here.”
Through thoughtful design, carefully chosen language, and intentional styling, your brand can radiate trust and relatability while still standing out as polished and professional.
BRAND VOCAB- FOR THE EVERY WOMAN/ MAN
Your words are just as important as your visuals. The Every Woman/Every Man brand vocabulary should feel conversational, inclusive, and grounded in shared experiences.
Why This Matters:
Your audience connects with brands that feel like a trusted friend. The words you choose should reflect your authenticity and make them feel like they’re having a meaningful conversation with someone who truly gets them.
Key Words to Use:
• Belong, connect, trust, inclusive, community, grounded, real, relatable, honest, support, together.
How to Use Your Vocabulary:
• Incorporate these words into your headlines, calls to action, and brand story.
• Use inclusive language like “we,” “us,” and “together” to build camaraderie.
• Avoid jargon or overly polished corporate language—keep it a conversational tone.
Styling Your Appearance to Align with This Archetype
The Every Woman/Every Man archetype’s style is effortless and approachable but still polished enough to inspire confidence. Think of someone who looks relatable yet intentional, like Taylor Swift’s street style or Jennifer Aniston (shown in denim here!) casual chic.
1. Clothing:
• Opt for timeless, everyday pieces like well-fitted jeans, cozy sweaters, and casual blazers.
• Include approachable yet elevated staples, such as soft button-downs, wrap dresses, or a structured cardigan.
2. Colors:
• Wear earthy tones, muted pastels, or warm neutrals that reflect your brand’s palette.
3. Accessories:
• Keep it simple and personal: leather tote bags, dainty necklaces, or comfortable yet stylish shoes.
• Add one or two statement pieces that feel you—a signature scarf, unique earrings, or a watch.
4. Hair and Makeup:
• Natural, polished looks work best—soft waves, a fresh face with a touch of warmth (think peachy blush or subtle eyeliner).
A Word of Caution:
Be careful not to confuse relatable with lazy. While this archetype thrives on approachability, it’s easy to slip into an overly casual appearance and call it “authentic.” If your brand doesn’t look intentional, it can come across as uninspired or unpolished (like you couldn't care a less), which risks blending in or being forgettable.
Your goal is to communicate trust and connection while still inspiring confidence. Think of Taylor Swift’s street style: it’s cozy and approachable but always intentional, with thoughtful details that show care and effort.
By staying intentional with your appearance, you’ll radiate the grounded, relatable energy of the Every Woman/Every Man without losing the polished edge that sets your brand apart.
Creating a Signature Look: The Power of Repetition
Remember, the best way to create an intentional and recognizable brand is to repeat outfits or key elements of your style. You don’t need to constantly reinvent your look to stay “on brand”—in fact, consistency is your superpower in branding, including in how you look (Think of Taylor Swift's makeup! When was the last time girlfriend went off brand?)
Think of your brand as the most fully expressed version of you. If you were stepping onto a stage, what would you wear to feel completely aligned with your archetype? That’s the energy you want to bring into your brand.
Why Repeating Outfits Works:
• Familiarity: Repeating signature pieces creates a sense of comfort and connection for your audience. They begin to associate specific elements of your look with your brand identity.
• Predictability: This builds trust and recognition. When your audience sees you, they know what to expect—and that reliability fosters loyalty.
• Intentionality: By choosing and repeating statement pieces, you communicate that every detail of your presence is thoughtfully curated and meaningful.
What This Means for You:
• Select a few key statement pieces that reflect your archetype. These might be accessories, colors, or outfits that you repeat regularly.
• Even if you’re not “dressed to the nines” 100% of the time, your intentional choices in key moments will create a strong and memorable impression.
• Simplicity doesn’t mean limitation—it means clarity of identity.
A P.S With An Outlaw Edge:
And let’s be real—if you put more thought into how you looked in corporate than you do in your personal brand, don’t be surprised if your brand ends up being forgettable. Branding isn’t just what you say—it’s how you show up. So, make it intentional...
Or not... But then you lose the right to complain that you aren't stopping the scroll!
TWO MUST KNOW POWERFUL POSITIONING
SECRETS FOR THE EVERY WOMAN/ MAN!
The Every Woman/Every Man doesn’t just sell products or services—they sell community and connection. Your audience isn’t just buying a solution from you; they’re buying belonging. They’re looking for a brand that feels like home, a guide who understands their struggles, and a partner who shows them that they’re not alone.
To embody this archetype and truly stand out, your positioning needs to reflect the deeper emotional resonance you create. Here are the two most important positioning secrets to help you bring this archetype to life in your brand:
Secret #1: Make Your Brand the Trusted Guide
Your audience sees you as someone who gets it. You’re not a distant expert handing down advice—you’re the approachable, relatable guide who’s walked their path and knows how to help them through it.
How to Bring This Into Your Brand:
• Show empathy: Speak directly to your audience’s struggles and desires. Use language that says, “I see you. I understand you.”
• Share your journey: Don’t just highlight the polished results—be open about your own challenges and how you overcame them.
• Be inclusive: Position yourself as the voice for your audience’s hopes and needs, inviting them into your story as collaborators, not just consumers.
Example in action: Taylor Swift doesn’t just release albums—she creates eras that feel like personal journeys her fans are part of. She positions herself as the relatable storyteller who gives voice to emotions her audience often can’t put into words.
Secret #2: Elevate Relatability with Intentionality
Relatability is your superpower, but to truly stand out, you need to elevate it. Being approachable doesn’t mean being ordinary—it means being thoughtful in how you create an elevated yet accessible experience.
How to Bring This Into Your Brand:
• Add polish to your messaging and visuals: Use clean, cohesive design and intentional details to make your brand feel professional and trustworthy without losing its warmth.
• Curate meaningful experiences: Think beyond the product or service—how can you create moments of connection that feel personal and memorable?
• Offer consistent value: Show up regularly for your audience with high-quality content, tools, or touchpoints that prove you care.
Example in action: Michelle Obama balances warmth and professionalism. Her speeches feel personal, but they’re also polished and intentional, reinforcing her authority while making her audience feel included.
Wrapping It Up
These two secrets—positioning your brand as a trusted guide and elevating relatability with intentionality—work together to create an Every Woman/Every Man brand that connects deeply and stands out effortlessly.
By leaning into these strategies, you won’t just build a community—you’ll create a movement. You’ll become the go-to brand for people who want to feel supported, understood, and inspired, turning casual followers into loyal advocates who can’t wait to share your message.
LEVERAGE CHAT GPT TO CREATE YOUR EVERY WOMAN/ MAN BRAND
Remember, relatable doesn't mean unpolished. Your brand needs to be clear and create connection- Chat GPT can help with that!
Prompt 1: Instagram Alignment Check
“Hey Chat, I’m building an Every Woman/Every Man brand. Here’s my Instagram bio and screenshots of my first three photos: [Insert text and photos]. Based on these, does my profile reflect the values of this archetype (relatable, approachable, authentic, and connected)?
*Can you:
1. Identify any gaps or areas for improvement in my bio or posts to better align with this archetype.
2. Suggest 3 specific changes I can make to enhance connection, relatability, and positioning as a trusted thought leader in my niche (insert niche).”
Prompt 2: Storytelling That Connects
“Hey Chat, I’m building a brand rooted in the Every Woman/Every Man archetype. My niche is (insert niche), and here’s my personal story: [Insert your story]. Can you help me craft this story into a brand message that feels relatable, authentic, and deeply connected to the audience I serve?
*Please:
1. Provide 2-3 examples of how to communicate this story effectively in a way that makes me approachable yet positions me as an expert in my niche.
2. Ensure the messaging highlights shared experiences and resonates with my audience’s aspirations or struggles.”
Prompt 3: Language That Builds Trust
“Here’s some copy from my website/social media: [Insert sample copy]. My goal is to embody the Every Woman/Every Man archetype by sounding warm, conversational, and inclusive while staying professional and trustworthy.
*Can you analyze this and provide:
1. Feedback on how well it aligns with this archetype.
2. Specific suggestions for making it more relatable and approachable without losing credibility or polish.”
Prompt 4: Connection Audit
“Hey Chat, I’m trying to ensure my content aligns with the Every Woman/Every Man archetype. Here are a few recent pieces of content I’ve created (e.g., social media posts, blog snippets, or emails): [Insert content].
*Can you:
1. Evaluate how well these pieces foster connection, belonging, and relatability.
2. Suggest 3 specific adjustments I can make to better align with this archetype and inspire trust in my audience while positioning myself as a guide in my niche (insert niche).”
Prompt 5: Relatability in Niche-Specific Messaging
“Hey Chat, I want to connect more deeply with my audience using the Every Woman/Every Man archetype. My niche is (insert niche), and I serve (describe target audience, e.g., busy moms, women entrepreneurs). Their biggest pain points are (insert pain points), and my strengths include (insert strengths, e.g., Human Design channels, BG5 profile/incarnation cross).
*Can you provide:
1. 3 specific ways I can adjust my messaging, services, or visuals to better align with this archetype.
2. Ideas for creating content that builds trust, fosters community, and positions my brand as relatable but still polished and credible.”
Bonus Tip: Why These Prompts Work
These prompts help your audience see their brand through fresh eyes and pinpoint where they can make tweaks to better align with the Every Woman/Every Man archetype. It's the next best thing to having me as your coach ;)
Plus, let’s be real—this is the next best thing to working with me. Having my brain curate these ChatGPT prompts for you is like getting a sneak peek into how I’d refine your brand if we worked together ;)
It's time to cut through the fluff and inspire bold action, foster community, and turn your audience into paying clients!
And don't forget to tag me , on Instagram in what you came up with! Click (HERE) to follow me!
IF ANYONE CAN INSPIRE A COMMUNITY INTO ACTION -THE EVERY WOMAN/ MAN CAN.
The Every Woman/ Man brand is relatable, authentic, and has mass appeal with their ability to connect to peoples shared struggles. Your can do this too!
ABOUT ME: I'M THE OUTLAW
I’ve been building brands since I was 12 years old. Back then, I wasn’t sitting in a corporate boardroom—I was studying pop stars, diving into pop culture, and starting charities to raise money for planting trees!
What started as a childhood obsession around pop star brands turned into a lifelong passion and has spanned many niches!
The truth? I didn’t go to Harvard, but neither did Steve Jobs. And let’s be honest: the best ideas don’t come from playing it safe or following the status quo. My journey isn’t about elite institutions or fancy titles—it’s about grit, real-world experience, and a relentless drive to help good people create extraordinary things.
It's kinda the Outlaw Way.
My mission is simple: I believe good people do great things with more money. When entrepreneurs who care deeply about their work gain the clarity, confidence, and income they need to scale, they don’t just build businesses—they build movements.
As an Outlaw my brand focuses on breaking the mold and carving my own path. I'm not for everyone, but that's the Outlaw Way! My approach isn’t for the faint of heart—I’ll challenge you, push you, and make sure your brand is aligned, impactful, and impossible to ignore.
So, are you ready to stop blending in and start building a legacy? Because I’m here to guide you every step of the way.
TAKE THE NEXT STEP IN YOUR EVERY WOMAN/ MAN
JOURNEY
Your brand deserves to be as awe inspiring as you are. Here's how to keep building your movement and refining your message!
THE PODCAST FOR SERIOUS ENTREPRENEURS READY TO SCALE (by design!)
Dive deeper into how archetypes, human design, and bold storytelling can transform your brand.
On the Brand (by design) podcast, we cover everything from decoding your unfair advantage to building a business that breaks the mold.
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PEOPLE THAT BELIEVE IN CONNECTION
CHANGE THE WORLD...
Being an Everywoman means you’re not just relatable—you’re the heartbeat of your niche. You create safe spaces where people feel seen, valued, and understood. Your strength lies in your ability to connect with others on a deeply human level, reminding them they’re never alone on their journey.
Everywoman leaders don’t build walls—they build bridges. You have the power to inspire trust, foster belonging, and bring people together in a way that feels authentic and real. Through your warmth and approachability, you show your audience that true impact starts with genuine connection.
Because when you believe in the power of connection, you don’t just build communities—you create movements that transform the world.
If you’re ready to turn your authenticity and connection into a brand that fosters belonging and inspires action, I’m here to help you every step of the way.
Let’s build something real the world can’t ignore!
PSST, BEFORE YOU GO...
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