YOU'RE THE RULER- THE CONFIDENT LEADER WHO CREATES ORDER AND INSPIRES TRUST!
Alright, Ruler, I see you! As the Ruler, your brand is all about authority, structure, and creating a legacy. You’re not here to play small—you’re here to lead with confidence, establish order, and set a gold standard in your industry.
Your ability to inspire trust and command respect makes you a natural at building influence and creating systems that stand the test of time. This archetype is a powerhouse for crafting a brand that exudes credibility, establishes stability, and attracts a loyal audience who values your leadership.
Get ready to claim your throne and lead your audience with clarity and purpose—they’ll thrive under your guidance!
P.S. Grab your crown (and your notebook!) because we’re laying out the blueprint for your next big move below!
WHAT IT MEANS TO BE THE RULER.
Your Superpowers: Power, Confidence, Leadership.
Let's set the stage:
What do you think of when you think of Beyonce or Mariah Carey? Probably not the girl next door. What do you think of when you think of Rolex? Likely not discount shopping. We want to keep this type of energy as we break down your own brand.
As a Ruler, your brand thrives on authority, structure, and the ability to create a lasting legacy. You’re not here to blend in or follow trends—you’re here to lead with vision, exude credibility, and build something that stands the test of time.
The Ruler archetype is one of the most powerful and timeless in branding, making it an extraordinary opportunity to claim your space as an industry leader. By embodying the Ruler, you create a brand that not only inspires trust and loyalty but also sets the standard for excellence in your niche.
What the Ruler Thrives On When Creating a Brand
• A Clear Sense of Authority: Rulers thrive when they own their space and project confidence in their expertise. Your brand should radiate leadership and control, showing your audience they’re in capable hands.
• Polished Excellence: You value high standards, quality, and professionalism. Your brand isn’t about doing things halfway—it’s about delivering the very best.
• A Visionary Roadmap: Rulers don’t just inspire action; they guide it with clarity. Your audience looks to you for the structure and direction they need to achieve their own goals.
How Rulers Connect with Their Niche (without alienating them!)
Rulers connect by creating a sense of stability and trust. You inspire loyalty by:
1. Owning Your Expertise: Your confidence and authority make your audience feel secure and motivated to follow your lead.
2. Setting the Standard: You establish yourself as a benchmark of excellence, inspiring your audience to rise to the occasion.
3. Delivering Results: Your ability to turn vision into action builds credibility and ensures your audience knows they’re in the right place.
Ruler Superpowers
1. Commanding Presence: You naturally command attention and respect, whether you’re in the spotlight or quietly leading from behind the scenes.
2. Strategic Vision: You can see the bigger picture and develop the systems needed to achieve it.
3. Unshakable Confidence: Your calm, steady demeanor inspires trust and reassures your audience, even in uncertain times.
Ruler Core Values
• Leadership
• Stability
• Excellence
• Confidence
• Legacy
Ruler Brand Personality: Painting the Picture
Imagine a brand that feels like walking into a perfectly designed space—polished, elegant, and intentional. Whether it’s the bold glamour of Beyoncé, the understated grace of Princess Catherine, or the timeless luxury of Rolex, Ruler brands exude confidence and inspire trust. You KNOW you are in the presence of the best of the best as soon as you walk in the door.
But ruling isn’t always loud or ostentatious. Take Princess Catherine as an example: she carries an effortless authority that feels approachable yet powerful. Whether your brand leans into bold opulence or quiet elegance, your presence alone commands attention and respect.
Your audience is drawn to you because you give them the confidence to step into their own power, knowing they’re supported by a strong and reliable leader.
Why Being a Ruler Is a Rare Gift In a Crowded Market
The Ruler archetype is a beacon for those seeking leadership, structure, and transformation. While others are chasing trends or struggling to find their footing, you command the room with confidence and grace. Your ability to lead with both strength and strategy creates a brand that leaves a lasting legacy and inspires your audience to rise to new heights.
RULER BRANDS BUILD EMPIRES.
HERE'S HOW YOURS CAN STAND OUT.
Ruler brands captivate their audiences by exuding confidence, creating order, and setting the standard for excellence. From cultural icons like Beyoncé to luxury brands like Rolex, and even fictional leaders like Daenerys Targaryen, Ruler brands share a common thread:
They don’t just sell products or services—they sell authority. They promise stability, trust, and the blueprint for success.
What Makes Ruler Brands Unforgettable?
• They don’t ask for attention—they command it.
• They set the rules others follow and redefine the market.
• They create emotional loyalty by exuding confidence and offering clarity in a chaotic world.
Your Ruler brand has the power to become the cornerstone of your niche, the benchmark others aspire to match. But to truly dominate, you need to own your authority, deliver results, and set the gold standard only you can define.
Iconic Brands and Figures Who Embody the Ruler Spirit:
• Brands: Louis Vuitton (Timeless luxury and exclusivity), Rolls-Royce (Engineering perfection paired with opulence), and Rolex (Commanding loyalty by combining luxury and exclusivity).
• Personal Brands: Beyoncé (Setting the bar as a global icon and leader in her field), Princess Catherine (A quiet yet commanding presence who embodies grace, dignity, and leadership), and Daenerys Targaryen (Alright, a character, however she is fearless, ambitious, and determined to claim her throne).
What Do They All Have in Common?
Ruler brands—whether individuals or global icons—don’t just lead, they set the stage for everyone else to follow. They establish systems, define expectations, and create experiences that reflect their uncompromising commitment to excellence.
Ruler brands inspire loyalty and demand respect by being the steady hand in a chaotic world. They’re not just a brand—they’re a foundation, a legacy, and a force to be reckoned with.
If you’re ready to own your authority, define your empire, and lead your audience with purpose, it’s time to step into your power. Because the world isn’t waiting—it’s watching.
EVERY ARCHETYPE HAS ITS LIGHT AND DARK- HERE ARE YOURS!
Every Ruler brand holds the power to inspire trust, create stability, and lead with authority. But with great influence comes the need for self-awareness…
Or, as Uncle Ben might say: With great power comes great responsibility.
Understanding your strengths and challenges as a Ruler is the key to building a brand that leads with confidence and connection. Leaning into your strengths while addressing your blind spots will ensure your brand exudes authority without alienating your audience.
Your Strengths
1. Commanding Authority:
Rulers exude confidence and leadership, naturally earning trust and respect. You have a presence that commands attention and a voice that inspires action.
2. Visionary Strategy:
You see the big picture and create systems that bring order and efficiency. Your ability to map out clear paths to success makes you the ultimate guide for your audience.
3. Uncompromising Standards:
Excellence is your baseline. You don’t cut corners, and your dedication to quality sets you apart as a trusted leader who delivers on promises.
Your Challenges
1. Balancing Exclusivity and Connection:
Your drive to be the best can sometimes create a sense of distance between you and your audience. Remember, exclusivity should feel aspirational—not untouchable.
2. Over-Reliance on Control:
Rulers thrive on structure, but leaning too heavily on control can stifle creativity or make your brand feel rigid. Be intentional about leaving room for flexibility and collaboration.
3. Avoiding Relatability:
The polished image of a Ruler can sometimes feel intimidating or out of reach. Today’s audience craves realness, so balancing your authority with a touch of humanity is key to building loyalty.
The Key to Building a Standout Ruler Brand
The key to success as a Ruler brand lies in backing up your authority with real results and balancing confidence with connection. You’re not just here to set the standard—you’re here to show your audience they can rise to it, too.
Lean into your strengths by owning your expertise, delivering consistent value, and embodying the qualities you want your audience to trust and follow. But don’t forget to ground your authority with relatability.
Whether you’re channeling the bold confidence of Beyoncé or the quiet strength of Princess Catherine, your brand should feel inspiring but approachable!
When you lead with vision, humility, and intentionality, your Ruler brand doesn’t just build success—it builds a legacy. You’re not just creating a business; you’re creating an empire that your audience will trust, follow, and champion for years to come.
YOUR RULER BRAND TOOLKIT
A Ruler brand is the embodiment of authority, trust, and excellence. When people encounter your brand—whether through your social media, website, or in person—they should immediately feel a sense of confidence and stability. Ruler brands communicate that they are in control, prepared, and intentional about every detail. Your audience expects high-quality visuals, polished messaging, and a cohesive presence that reinforces your leadership and sets you apart from competitors.
To make your Ruler brand cohesive, aim for designs that evoke elegance and structure. Think clean lines, timeless aesthetics, and a refined balance of bold and understated elements. Whether you lean into the bold glamour of Beyoncé or the understated elegance of Princess Catherine, the key is intentionality. Every detail—from the color palette to your wardrobe—should exude confidence and show that you’re a leader worth following.
BRAND VOCAB- FOR THE
RULER
As a Ruler, your language should command respect while remaining approachable. Your words should instill confidence, convey authority, and demonstrate that you are a trusted guide.
Words to Use:
• Confident, Visionary, Legacy, Leadership, Stability, Authority, Strategy, Excellence, Trust, Precision, Results, Expertise
Words to Avoid:
• Casual, Uncertain, Easy, Relaxed, Chaotic, Messy, Effortless, Unpolished
• Industry jargon or words that seem too "fluffy".
Tips for Crafting Messaging:
• Focus on clarity and precision. Your audience should immediately understand your value and how you deliver results.
• Use action-oriented language that reinforces your leadership role.
• Avoid being overly formal (unless that's the niche you are targeting of course!)—balance authority with a touch of approachability to stay relatable. Think Beyonce!
Styling Your Appearance
Your physical presentation is an extension of your brand. As a Ruler, your wardrobe should project confidence and intentionality, whether you lean toward bold glamour or understated sophistication.
Over-Glammed Ruler (Beyoncé Style):
• Colors: Jewel tones, metallics, and bold contrasts.
• Staple Pieces: Structured dresses, power suits, and statement accessories (like chandelier earrings or a bold necklace).
• Makeup and Hair: Glamorous with polished finishes—think a bold lip, flawless skin, and voluminous hair.
Understated Sophistication (Princess Catherine Style):
• Colors: Jewel tones, muted neutrals, and classic hues like navy or emerald.
• Staple Pieces: Tailored blazers, knee-length dresses, and a statement accessory (like a brooch or necklace... think Catherine in the middle picture below!).
• Makeup and Hair: Natural with a polished edge—soft waves or a sleek updo, neutral makeup with defined features. Effortless with intention!
Your Key Takeaway:
Whether you lean into bold glam or quiet elegance, the key to styling your Ruler brand is intentionality. Every choice—from your wardrobe to your vocabulary—should reinforce your position as a confident leader who is in control. With consistency and attention to detail, your Ruler brand will inspire trust, loyalty, and admiration wherever you show up.
Creating a Signature Look: The Power of Repetition
Remember, the best way to create an intentional and recognizable brand is to repeat outfits or key elements of your style. You don’t need to constantly reinvent your look to stay “on brand”—in fact, consistency is your superpower in branding, including in how you look (Think of Taylor Swift's makeup! When was the last time girlfriend went off brand?)
Think of your brand as the most fully expressed version of you. If you were stepping onto a stage, what would you wear to feel completely aligned with your archetype? That’s the energy you want to bring into your brand.
Why Repeating Outfits Works:
• Familiarity: Repeating signature pieces creates a sense of comfort and connection for your audience. They begin to associate specific elements of your look with your brand identity.
• Predictability: This builds trust and recognition. When your audience sees you, they know what to expect—and that reliability fosters loyalty.
• Intentionality: By choosing and repeating statement pieces, you communicate that every detail of your presence is thoughtfully curated and meaningful.
What This Means for You:
• Select a few key statement pieces that reflect your archetype. These might be accessories, colors, or outfits that you repeat regularly.
• Even if you’re not “dressed to the nines” 100% of the time, your intentional choices in key moments will create a strong and memorable impression.
• Simplicity doesn’t mean limitation—it means clarity of identity.
A P.S With An Outlaw Edge:
And let’s be real—if you put more thought into how you looked in corporate than you do in your personal brand, don’t be surprised if your brand ends up being forgettable. Branding isn’t just what you say—it’s how you show up. So, make it intentional...
Or not... But then you lose the right to complain that you aren't stopping the scroll!
TWO MUST KNOW POWERFUL POSITIONING
SECRETS FOR THE RULER!
The Ruler doesn’t just sell products or services—they sell authority and aspiration. Your audience isn’t just buying a solution from you; they’re investing in your leadership, your expertise, and the promise of results they can trust. They’re looking for a brand that exudes confidence, delivers consistent excellence, and inspires them to rise to their own potential.
To embody this archetype and truly stand out, your positioning needs to reflect the commanding presence you bring to the table. Here are the two most important positioning secrets to help you bring the Ruler archetype to life in your brand:
Secret #1: Position Yourself as the Standard
Your audience doesn’t want someone who’s figuring things out—they want someone who knows exactly what they’re doing and isn’t afraid to own it. As the Ruler, you are the benchmark of excellence in your niche.
How to Bring This Into Your Brand:
• Claim your authority: Your messaging should communicate that you’re the trusted expert in your field, the one others look to for leadership.
• Be decisive: Confidence sells. Take bold stances and show your audience that you’re not afraid to lead.
• Show proof: Back up your authority with consistent results, testimonials, or case studies that reinforce why you’re the best choice.
Example in Action: Think Beyoncé. She doesn’t ask for permission to lead—she claims her space with authority, showcasing consistent excellence that leaves no room for doubt. She IS Queen B!
Secret #2: Balance Exclusivity with Approachability
The Ruler archetype thrives on creating an aspirational brand, but exclusivity doesn’t mean untouchable. Your audience should feel inspired to rise to your level, not alienated by it.
How to Bring This Into Your Brand:
• Be intentional: Every touchpoint, from your visuals to your messaging, should reflect sophistication and polish without feeling cold or distant.
• Use inclusive language: Speak to your audience as peers you respect, rather than subjects to command.
• Create a sense of belonging: Whether through premium offerings or curated communities, give your audience the tools and confidence to step into their own leadership.
Example in Action: Princess Catherine balances grace and authority seamlessly. Her style, presence, and demeanor exude royalty, but she remains approachable, ensuring her leadership feels inclusive and inspiring.
Wrapping It Up
These two secrets—positioning yourself as the standard and balancing exclusivity with approachability—work together to create a Ruler brand that exudes confidence and builds trust.
By leaning into these strategies, you won’t just establish authority—you’ll cultivate loyalty. You’ll become the go-to brand for people who are ready to follow your lead, turning casual connections into devoted advocates who look to you as the blueprint for success.
LEVERAGE CHAT GPT TO CREATE YOUR RULER BRAND
Remember, relatable doesn't mean unpolished. Your brand needs to be clear and create connection- Chat GPT can help with that!
Remember, being the Ruler doesn’t mean being untouchable—because untouchable can alienate your community. Your brand needs to exude confidence, clarity, and trust while remaining approachable enough to inspire loyalty. ChatGPT can help you refine your messaging, visuals, and positioning to embody the Ruler archetype with intention.
Here are five practical ChatGPT prompts tailored to help you align your brand with the Ruler archetype and leverage your BG5 strengths for powerful results:
Prompt 1: Instagram Bio Audit
“Hey Chat, I’m refining my messaging to align with the Ruler archetype. Here’s my Instagram bio and the first three posts: [Insert bio and content].
*Can you:
1. Evaluate how well my content projects the Ruler archetype and inspires trust and authority.
2. Answer whether you’d follow me based on this bio and content if you were in [insert niche], and explain why or why not.
3. Provide three actionable solutions to elevate my bio and posts, including a rewritten Instagram bio that highlights my authority and appeals to my audience in [insert niche].”*
Prompt 2: Crafting Authority-Driven Messaging
“Hey Chat, I’m building a brand aligned with the Ruler archetype. My niche is [insert niche], and my top strengths in BG5 are [insert strengths].
*Can you help me craft a clear and confident brand message that:
1. Highlights my authority and expertise in my niche.
2. Builds trust and positions me as the go-to leader for my audience.
3. Feels polished and professional while still approachable enough to encourage loyalty? It should reflect my brand tone of (insert tone).”*
Prompt 3: Content Alignment Audit
“Hey Chat, I’m refining my brand to align with the Ruler archetype. Here are three recent pieces of content (social media captions, blog excerpts, or emails): [Insert content].
*Can you:
1. Analyze how well these pieces reflect the Ruler archetype’s traits (authority, trust, and leadership).
2. Suggest three ways to improve their alignment with the Ruler archetype.
3. Provide an example rewrite for one of the pieces that strengthens its authority and trustworthiness while engaging my audience in [insert niche].”
Prompt 4: Visual Cohesion Checklist
“Hey Chat, I’m building a Ruler brand and want to ensure my visuals project authority and polish. My brand colors are [insert colors], and my visual elements include [insert details].
*Can you:
1. Evaluate whether my color palette and visuals align with the Ruler archetype and inspire trust.
2. Suggest three adjustments to enhance their cohesiveness and make them feel more authoritative.
3. Recommend additional visual elements (like design styles or brand details) that reinforce my brand’s leadership in [insert niche].”
Prompt 5: Ruler-Specific Offer Positioning
“Hey Chat, I want to position my [product/service/offer] in [insert niche] to align with the Ruler archetype. My audience struggles with [insert pain points], and my BG5 strengths include [insert channels, Reflectors include profile and incarnation cross].
*Can you:
1. Help me craft a clear positioning statement for this offer that emphasizes trust, authority, and results.
2. Suggest three ways to frame my offer as the ‘gold standard’ in my niche.
3. Provide an example of language that would resonate with my audience and encourage them to invest.”
Bonus Tip: Why These Prompts Work
These prompts are designed to sharpen your messaging, elevate your visuals, and position your brand as the trusted authority in your niche. They help you see your brand from an objective perspective and identify opportunities to refine and enhance your alignment with the Ruler archetype.
Plus, let’s be real—this is the next best thing to working with me. Having my brain curate these ChatGPT prompts for you is like getting a sneak peek into how I’d refine your brand if we worked together ;)
It's time to cut through the fluff and inspire bold action, create a legacy, and turn your audience into paying clients!
And don't forget to tag me , on Instagram in what you came up with! Click (HERE) to follow me!
IF ANYONE CAN COMMAND TRUST AND LOYALTY -THE RULER CAN.
The Ruler brand is confident, polished, and sets the gold standard in their niche. With your ability to lead with authority and inspire action, you create a sense of stability and vision that draws people in. You can do this too—by owning your space and showing the world you’re the leader they’ve been waiting for.
ABOUT ME: I'M THE OUTLAW
I’ve been building brands since I was 12 years old. Back then, I wasn’t sitting in a corporate boardroom—I was studying pop stars, diving into pop culture, and starting charities to raise money for planting trees!
What started as a childhood obsession around pop star brands turned into a lifelong passion and has spanned many niches!
The truth? I didn’t go to Harvard, but neither did Steve Jobs. And let’s be honest: the best ideas don’t come from playing it safe or following the status quo. My journey isn’t about elite institutions or fancy titles—it’s about grit, real-world experience, and a relentless drive to help good people create extraordinary things.
It's kinda the Outlaw Way.
My mission is simple: I believe good people do great things with more money. When entrepreneurs who care deeply about their work gain the clarity, confidence, and income they need to scale, they don’t just build businesses—they build movements.
As an Outlaw my brand focuses on breaking the mold and carving my own path. I'm not for everyone, but that's the Outlaw Way! My approach isn’t for the faint of heart—I’ll challenge you, push you, and make sure your brand is aligned, impactful, and impossible to ignore.
So, are you ready to stop blending in and start building a legacy? Because I’m here to guide you every step of the way.
TAKE THE NEXT STEP IN YOUR RULER JOURNEY
Your brand deserves to be as powerful as you are. Here's how to keep building your movement and refining your message!
THE PODCAST FOR SERIOUS ENTREPRENEURS READY TO SCALE (by design!)
Dive deeper into how archetypes, human design, and bold storytelling can transform your brand.
On the Brand (by design) podcast, we cover everything from decoding your unfair advantage to building a business that breaks the mold.
READY TO TURN YOUR ARCHETYPES INTO INCOME?!!
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PEOPLE THAT BELIEVE IN LASTING LEGACIES
TRANSFORM THE WORLD...
Being a Ruler means you’re not just a leader—you’re the architect of empires. You see the bigger picture and bring structure to chaos, inspiring others to rise to their potential. You’re not afraid to claim your space, set the standard, and guide others toward success with confidence and clarity.
Rulers don’t wait for greatness to happen—they build it (while redefining it!). You have the power to create stability, instill trust, and leave a lasting impact that goes far beyond yourself.
Because when you believe in legacy, you don’t just create change—you shape the future.
PSST, BEFORE YOU GO...
...keep an eye out in your inbox on Friday's!
There may be something extra special delivered straight to your inbox...
And you won't want to miss this if you are serious about scaling your brand!