YOU'RE A MAGICIAN! HOW VERY HARRY POTTER OF YOU!
Congratulations, Magician—you’re the visionary who brings dreams into reality. You don’t just see the world as it is; you see it as it could be. Your creativity, intuition, and bold innovation make the impossible feel possible, turning ideas into experiences and inspiration into action.
As a Magician, you don’t just create solutions—you transform lives. You have the power to unlock potential and guide others to their own breakthroughs, showing them that the magic they’ve been searching for has been within them all along.
Because when you believe in magic, you don’t just change one life—you transform the world.
P.S- Grab your notebook and your owl because I am taking you to school on how to build a Magician brand!
WHAT IT MEANS TO BE A MAGICIAN.
Your Superpower: Visionary Transformation
You are a change-maker, a visionary who sees endless possibilities where others see limitations. The Magician archetype is all about turning dreams into reality by uncovering the hidden potential in people, situations, and systems. With you, transformation feels both magical and inevitable.
Core Values:
• Transformation
• Vision
• Alignment
• Empowerment
Brand Personality:
You’re inspiring, forward-thinking, and deeply intuitive. Your audience doesn’t just hear your words—they feel the shift. You lead them to believe in what’s possible, even when they’ve lost hope or clarity.
Now, let's channel Spiderman for this: With great power comes great responsibility! You are naturally magnetic and draw people in. Weave mystical branding and *clear* transformations to ensure your brand not only inspires action however ethically leverages the power of magnetism beyond "just be in my vibes".
A core branding value of the Magician is that the best outcomes and answers come from within. As a deep thinker you discipline your own mind to support others in the co-creation of reality.
Tagline Inspiration:
“Your vision, unlocked. Your future, transformed.”
The Magician’s Family of Archetypes: Discover your unique shade of magic
You pulled The Magician card—but maybe you’re feeling less “ready to attend Hogwarts” and more “dabbling in tarot cards at home.”
Why is that? Well, The Magician is part of a broader family of archetypes, all sharing the same core themes of transformation, vision, and empowerment.
Within this family, there are different shades of magic and innovation. If you resonate with aspects of The Magician but feel like another layer of your energy is calling, you might align more with one of these closely related archetypes:
1. The Creator (The Visionary Maker):
• Your magic lies in bringing ideas to life. You’re not just about transformation—you’re about creating tangible tools, art, or frameworks that inspire it.
• Pop Culture Example: Walt Disney is the ultimate Creator archetype because of his visionary ability to bring imaginative worlds to life. He turned creativity into an immersive experience, crafting stories, characters, and environments that inspire wonder and evoke deep emotional connections.
2. The Sage (The Enlightened Guide):
• Your magic is fueled by wisdom. Transformation comes through insight, knowledge, and helping others see the bigger picture.
• Pop Culture Example: Jane Goodall embodies the Sage’s mission to share knowledge that sparks transformation. She doesn’t just study the world—she inspires others to think critically, act wisely, and create meaningful change.
3. The Innovator (The Futuristic Disruptor):
• You bring a spark of revolution. Your magic lies in finding unconventional solutions, challenging norms, and forging bold new paths. I like to think of this as the scientist meets rebel energy!
• Pop Culture Example: Google embodies the Innovator archetype by continuously transforming how the world accesses information and connects with technology. With groundbreaking products like its search engine, Google Maps, and AI-driven tools, Google revolutionizes daily life by solving problems in creative, forward-thinking ways.
If you are thinking, "damn, this quiz got it wrong... I am one of those"! Don’t Worry, You’re Still in the Right Place! The tools and tips on this page are designed to amplify your brand no matter which shade of transformation you embody.
After all, every great magician has their own way of creating magic.
MAGICIAN BRANDS INSPIRE WONDER. HERE'S HOW YOURS CAN STAND OUT.
Magician brands captivate audiences by sparking imagination and transforming what once seemed impossible into a new reality. From personal brands like Oprah Winfrey to iconic businesses like Disney and Tesla, Magician brands share a common thread:
They don’t just sell products or services—they deliver experiences. They invite people into a world of possibilities, inspiring them to dream bigger and take bold action.
What makes Magician brands unforgettable?
• They create transformation, not just transactions.
• They balance inspiration with innovation (it's not just whimsical ideas and word salad... you bring it to life!).
• They speak to the heart, not just the mind.
Your Magician brand has the power to inspire awe, ignite curiosity, and lead your audience to believe in their own transformation. But to stand out, you need to embody your own unique shade of magic.
Here are some iconic brands and figures who embody the Magician spirit:
• Brands: Disney (where dreams come true), Mastercard (there are some things money can't buy... for everything else there is Mastercard), TedTalks (Ideas worth sharing), and Polaroid (Capturing magical moments).
• Personal Brands: Harry Potter (Need I say more?), Martin Luther King Jr. (I have a dream), Walt Disney (Created a world where dreams come true).
What do they all have in common?
Magician brands—whether they’re personal brands, iconic figures, or global companies—share one unshakable trait: they transform the ordinary into the extraordinary. They aren't just head in the clouds dreaming, they are bringing it to life.
These brands don’t just offer solutions; they create experiences that inspire, empower, and captivate. They challenge us to see the world differently and unlock the potential we didn’t even know we had.
EVERY ARCHETYPE HAS ITS LIGHT AND DARK- HERE ARE YOURS!
The Magician archetype is deeply intuitive and transformative, but even magic has its challenges. Understanding your strengths and potential pitfalls helps you harness the full power of your archetype.
Strengths:
• Visionary Thinking: You see possibilities others can’t, unlocking paths to transformation and innovation.
• Inspiration: Your words and actions ignite a spark in others, encouraging them to believe in their potential.
• Connection: You understand how to create deep emotional bonds through storytelling and brand experiences.
Challenges:
• Over-Promise, Under-Deliver: Your big ideas may set expectations too high, leaving others disappointed if the follow-through is more head in the clouds rather than tangible outcomes.
• Complexity Over Clarity: Your visionary thinking can sometimes overwhelm others, making it hard for them to see the next step. You must focus on a clear message that is grounded in your audiences problems NOW.
• Burnout: Constantly creating and innovating can drain your energy if you don’t build in time to recharge.
The Key to Building a Stand-Out Brand as the Magician
The Magician archetype captivates by transforming the ordinary into the extraordinary. Your gift lies in sparking wonder and inspiring imagination, but to truly stand out, you need to connect that magic to tangible value for your audience. While you may create awe, it’s important that your audience knows how your vision directly benefits their lives.
Here’s how you do it:
• Focus on transformation: Highlight the results your audience will experience. Show them how your magic takes them from where they are to where they want to be.
• Make the intangible tangible: The Magician thrives in the realm of ideas and imagination, but grounding your vision in actionable outcomes ensures your brand feels both inspiring and practical.
• Balance mystery with clarity: While your allure lies in the unexpected and extraordinary, clarity in your messaging helps your audience understand and trust your process.
Think of Disney: It’s not just a theme park or a movie studio—it’s a place where dreams come true. Disney doesn’t stop at wonder; it creates clear, immersive experiences that transform your perception of what’s possible.
When you balance your visionary creativity with practical impact, your brand becomes unforgettable. You’ll not only inspire awe but also earn trust, ensuring your magic translates into loyal, lifelong customers.
YOUR MAGICIAN BRAND TOOLKIT
The Magician archetype embodies transformation, mystery, and visionary energy. To reflect this, the design should evoke a sense of awe, wonder, and sophistication, balanced with a forward-thinking vibe.
BRAND VOCAB- THE MAGICIAN
WAY
Magician brands use words that evoke transformation, awe, and possibility. Your vocabulary should inspire your audience to believe in the extraordinary while maintaining a sense of grounded wisdom (People are tired of spiritual word salad and vague language.. as they should be!). Speak to their aspirations and invite them into a world of magic, change, and potential.
How to Word Your Brand Vocabulary:
• Use transformative language: Words that suggest movement, change, and unlocking potential.
• Incorporate imaginative metaphors into your storytelling.
• Balance inspiration and action: Speak to their dreams while offering clear steps for transformation.
• Avoid overly polished or corporate language, which will alienate someone looking for the Magician.
Examples:
• “Unlock the magic within.”
• “Transform your vision into reality.”
• “Awaken your potential and reimagine what’s possible.”
• “Step into a new reality, where dreams become your truth.”
• “Where imagination meets action, transformation begins.”
How You Look: Aligning Your Appearance with The Magician Archetype
The Magician archetype is about transformation, wisdom, and creating something extraordinary from the ordinary. This can manifest in two key stylistic directions:
1. The Grounded Magician (e.g., Harry Potter, Doctor Strange):
• Colours: Muted, earthy tones like deep greens, dark blues, browns, and grays. These colors feel mysterious, grounded, and wise.
• Textures: Layers, rich fabrics like wool, tweed, or leather—elements that suggest depth and complexity.
• Vibe: This style is practical yet magical, blending the mystical with an approachable, everyday touch.
• Brand Application: This works well for brands focused on intellectual transformation, like coaches, educators, or guides who lead others through a journey of learning or discovery.
2. The Ethereal Magician (e.g., Glinda the Good Witch, Cirque du Soleil):
• Colours: Light, airy tones like whites, silvers, golds, and pastel blues or lavenders. Accents of shimmering or glowing hues evoke otherworldliness.
• Textures: Flowy, sheer materials like chiffon or silk, with iridescent or glowing elements.
• Vibe: This style feels transcendent, otherworldly, and almost divine, radiating hope and inspiration.
• Brand Application: Perfect for brands rooted in inspiration, healing, or unlocking creativity (e.g., artists, spiritual guides, or dream-focused coaches).
How This Translates to You:
• You’re not just dressing for the task—you’re dressing for the transformation you create.
• Prioritize intentionality in every element of your appearance: clean, polished, elevated, and imaginative.
• Even in casual moments, aim for cohesion- even if it is one major statement piece that signals the inner magician.
Creating a Signature Look: The Power of Repetition
Remember, the best way to create an intentional and recognizable brand is to repeat outfits or key elements of your style. You don’t need to constantly reinvent your look to stay “on brand”—in fact, consistency is your superpower in branding, including in how you look (Think of Taylor Swift's makeup! When was the last time girlfriend went off brand?)
Think of your brand as the most fully expressed version of you. If you were stepping onto a stage, what would you wear to feel completely aligned with your archetype? That’s the energy you want to bring into your brand.
Why Repeating Outfits Works:
• Familiarity: Repeating signature pieces creates a sense of comfort and connection for your audience. They begin to associate specific elements of your look with your brand identity.
• Predictability: This builds trust and recognition. When your audience sees you, they know what to expect—and that reliability fosters loyalty.
• Intentionality: By choosing and repeating statement pieces, you communicate that every detail of your presence is thoughtfully curated and meaningful.
What This Means for You:
• Select a few key statement pieces that reflect your archetype. These might be accessories, colors, or outfits that you repeat regularly.
• Even if you’re not “dressed to the nines” 100% of the time, your intentional choices in key moments will create a strong and memorable impression.
• Simplicity doesn’t mean limitation—it means clarity of identity.
A P.S With An Outlaw Edge:
And let’s be real—if you put more thought into how you looked in corporate than you do in your personal brand, don’t be surprised if your brand ends up being forgettable. Branding isn’t just what you say—it’s how you show up. So, make it intentional...
Or not... But then you lose the right to complain that you aren't stopping the scroll!
TWO MUST KNOW POWERFUL POSITIONING
SECRETS FOR THE MAGICIAN!
Magician brands don’t just sell products or services—they sell transformation. Your audience isn’t just buying a solution; they’re buying the journey to a better version of themselves or their reality. This makes your brand stand out because it taps into their deepest desires and aspirations, not just surface-level needs.
How to Bring This Into Your Brand:
1. Shift your messaging:
Focus on the outcome and the emotional impact of what you offer, not just the features or process. Create your brand in a way that has people thinking "I want to experience that!"
• Example: Instead of “I help you build a website,” say, “I help you create a digital experience that transforms visitors into loyal fans.”
• Tell transformative stories: Share before-and-after case studies, testimonials, or your own journey of transformation to showcase your ability to create change.
• Create an immersive experience: Every touchpoint—whether it’s your social media, website, or client onboarding—should make your audience feel like they’re stepping into a world where transformation is inevitable.
2. Inspiration Meets Intention
Magician brands thrive at the intersection of big, visionary ideas and tangible, practical results. To stand out, you need to balance your ability to inspire your audience with clear, intentional steps that guide them toward their transformation.
• Position yourself as someone who not only inspires but also knows the exact path forward. Speak to their dreams, but back it up with actionable strategies and a clear roadmap.
• Show the “how” behind the “wow”: While it’s tempting to stay in the mystical, ensure your brand also feels approachable and grounded. Break down your process in ways that feel magical yet achievable.
These two secrets work together to create a Magician brand that inspires awe while building trust. When your audience believes in your vision and your ability to deliver results, they’ll see you as the only one who can guide them to the transformation they crave.
LEVERAGE CHAT GPT TO CREATE YOUR MAGICIAN BRAND
Maybe you have resistance to AI because you like to rely on your intuition. The problem? Brands require more intentionality than post and pray or "say what you feel". Chat GPT can help bring clarity and cohesiveness to your brand!
1. Brand Storytelling Prompt
“Hey Chat, I’m building a Magician brand, and I need help crafting a compelling brand story. My goal is to highlight the emotional journey my audience experiences—from where they are now (stuck, frustrated, or in pain) to the transformation they achieve through my work (a place of clarity, success, or fulfillment). My niche is (insert niche), and their greatest pain point is (insert pain point). My strengths are (insert BG5 channels, profile/incarnation cross for Reflectors).
Can you write a story arc that paints this transformation vividly while positioning me as the visionary guide they need? Please include emotional language that sparks imagination and connects deeply with their aspirations.”
2. Thought Leadership Content Prompt
“Hey Chat, I’m a Magician brand archetype, and I want to position myself as a thought leader in (insert industry). Can you generate a list of 10 creative, thought-provoking content ideas that inspire my audience to dream bigger while also showing my ability to guide them through transformation?
*Each idea should:
1. Spark curiosity or imagination.
2. Show my audience how transformation is possible with my help.
3. Address (insert the main problem you solve for your niche).”
3. Unique Value Proposition Prompt
*“Hey Chat, I’m a Magician brand archetype, and I need help crafting a unique value proposition. I want it to focus on three key elements:
1. The emotional transformation my clients experience.
2. My ability to help them achieve results they never thought possible.
3. A balance between visionary messaging and practical value.
Here’s my niche: (insert niche), and here’s the transformation I provide: (insert transformation). Can you create a value proposition that positions me as a visionary guide who delivers life-changing results while staying relatable and grounded?”
4. Audience Connection Prompt
“Hey Chat, I’m building a Magician brand, and I want to create visionary messaging that connects deeply with my audience’s dreams and aspirations. My audience dreams of (insert their dreams) and struggles with (insert pain points). I solve this problem by (insert how you solve it).
*Can you:
1. Write three short-form messages (one sentence each) that are inspirational and visionary.
2. Write three long-form messages that paint a vivid picture of transformation and position my brand as the bridge to their dreams?”
5. Bio Clarity Prompt
“Here’s a screenshot of my Instagram bio: [Paste bio text]. I’m a Magician brand archetype, and my niche is (insert niche). Can you tell me:
1. If you were in my target audience, would this bio stop you in your scroll and make you follow me? Why or why not?
2. Is the transformation I offer clear and compelling?
3. How can I refine my bio to make my message more visionary and aligned with the Magician archetype while still staying clear and practical?”
Bonus Tip: Why These Prompts Work
Magicians are visionaries who transform ideas into reality. These prompts help you uncover where your brand messaging may lack clarity or inspiration and offer actionable guidance to infuse your content with magic.
Plus, let’s be real—this is the next best thing to working with me. Having my brain curate these ChatGPT prompts for you is like getting a sneak peek into how I’d refine your brand if we worked together ;)
It's time to cut through the fluff and inspire bold action, fuel curiosity, and turn your audience into paying clients!
And don't forget to tag me , on Instagram in what you came up with! Click (HERE) to follow me!
IF ANYONE CAN INSPIRE THE WORLD-THE MAGICIAN CAN.
The Magician Brands Are Creative, Charismatic, and bring a new world into existence through their innovative ideas—Yours Can Do This Too.
ABOUT ME: I'M THE OUTLAW
I’ve been building brands since I was 12 years old. Back then, I wasn’t sitting in a corporate boardroom—I was studying pop stars, diving into pop culture, and starting charities to raise money for planting trees!
What started as a childhood obsession around pop star brands turned into a lifelong passion and has spanned many niches!
The truth? I didn’t go to Harvard, but neither did Steve Jobs. And let’s be honest: the best ideas don’t come from playing it safe or following the status quo. My journey isn’t about elite institutions or fancy titles—it’s about grit, real-world experience, and a relentless drive to help good people create extraordinary things.
It's kinda the Outlaw Way.
My mission is simple: I believe good people do great things with more money. When entrepreneurs who care deeply about their work gain the clarity, confidence, and income they need to scale, they don’t just build businesses—they build movements.
As an Outlaw my brand focuses on breaking the mold and carving my own path. I'm not for everyone, but that's the Outlaw Way! My approach isn’t for the faint of heart—I’ll challenge you, push you, and make sure your brand is aligned, impactful, and impossible to ignore.
So, are you ready to stop blending in and start building a legacy? Because I’m here to guide you every step of the way.
TAKE THE NEXT STEP IN YOUR MAGICIAN
JOURNEY
Your brand deserves to be as awe inspiring as you are. Here's how to keep building your movement and refining your message!
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Dive deeper into how archetypes, human design, and bold storytelling can transform your brand.
On the Brand (by design) podcast, we cover everything from decoding your unfair advantage to building a business that breaks the mold.
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PEOPLE THAT BELIEVE IN MAGIC
TRANSFORM THE WORLD...
Being a Magician means you’re not just a dreamer—you’re a creator of possibilities. You see beyond what is and help others step into what could be. You’re not afraid to inspire, innovate, and lead others through transformation, showing them that change isn’t just possible—it’s inevitable when you bring vision and action together.
Magicians don’t wait for the future to happen—they create it. You have the power to unlock potential, turn dreams into reality, and guide your audience to see the magic within themselves.
Because when you believe in magic, you don’t just change one life—you transform the world.
If you’re ready to turn your vision and creativity into a brand that transforms lives and inspires action, I’m here to help you every step of the way.
Let’s build something magical the world can’t ignore!
PSST, BEFORE YOU GO...
...keep an eye out in your inbox on Friday's!
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And you won't want to miss this if you are serious about scaling your brand!