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 the psychology of magnetic brands
What would it feel like to build a brand that stops the scroll & sells for you?
My work is based on the "unf*ck your brand" doctrineÂ
A strategic approach that challenges conventional branding tactics and is focused on creating deliberately disruptive brands that break industry norms and magnetize clients you actually want to work with.
And I'll tell you something right now...
You don't have a consistency problem.
You have a "who the hell am I within my niche" problem.
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"Consistency" ain't sh!t when people are waiting for YOUR view on something!
It's time to face the choir... brand building doesn't have to feel like you are winging it, throwing spaghetti (don't waste good carbs!), or killing yourself to keep up.
 We both know you WANT to show up. You WANT to build your brand. You have things to say and offers to sell and a business that matters.
You just need the right plan to take your ideas & put them into a clear brand that reflects who you are.
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The Psychology of Magnetic Brands is 3 month brand psychology intensive to build a brand that stops the scroll & sells for you.
Not with hacks.
Not with visibility tricks.
But with psychology that makes your brand stand out in a sea-of-samesies.
Whether you are a creative, coach, or streamer. I believe good people do great things in this world with more money.
This course is designed to help you clearly communicate who you are to the right people so that you can make MORE money (without the overthinking).
I'M READY TO STAND OUT!F*ck being the internets best kept secret.
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Most people think their brand isn’t working because:
- they need to discover their life's purpose
- they need a clearer niche
- they need a fancier website
- they need more consistency
Yet, girl, you aren't even getting people TO the website in the first place, and your purpose may have nothing to do with how you make money.
The problem is much more simple:
YOU HAVE NOT DEVELOPED YOUR MAIN CHARACTER PERSONA THAT COMMANDS ATTENTION & FOSTERS LOYALTY.
And you feel it...
So you hedge.
You over-explain.
You shapeshift.
You perform what you think will land.
And people can feel that.
Stop wasting your time with generic templates or duct taping your brand together with Chat GPT.
Start creating a CLEAR psychologically driven brand people can't get enough of.
In this course I'll show you how to go from burnt toast to caviar with people knocking down your door screaming "take my money".
THIS IS YOUR OPPORTUNITY TO CREATE A STRONGER BRAND IDENTITY AND BUILD LONG TERM LOYALTY WITH THE RIGHT PEOPLE.
 Make selling, and scaling, easy AF.Â
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Whether you are building a personal brand, a product, or service based business, you NEED to stand out. This isn't even a question.
This course takes the guesswork (and the private consulting price tag) out, so that your brand can withstand trends and make money on demand.
It you're trying to appear to the masses, you're appealing to no one.
The truth is:
🔥 You need to have a point of view worth listening to.
🔥 You need to have a signature look.
🔥 You need to be the first one people think of and the last one they remember.
In this course we focus on building brand equity through a psychology first approach that anchors a brand identity that is unforgettable.Â
It isn't hard.
It isn't time consuming.
It isn't expensive.
But it IS:
❤️‍🔥 Intentional
❤️‍🔥 Strategic
❤️‍🔥 Emotional
The world doesn't need more basic bitch brands (and they will get eaten alive in 2026).
The world is hungry for brands that shape culture, spark conversation, and drive obsession.
My intuitive, yet strategic approach to brand building will have you wondering where this course was your entire life!
I'M READY TO STAND OUT!What's Included in The Psychology of Magnetic Brands
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This is the starting place to finally regain freedom (and sanity) within you brand.
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Month 1, Modules 1-4: Brand Engine
(Identity + Narrative + Enemy)
- The anatomy of brand obsession
- Why some brands stand out and others fall flat
- The connection between your brand and emotional connection with people
- Your motivation for even creating a brand (that is better than "to help people" #boring)
- Why people should care about what you have to say
We will rewire how you think about branding, and give you the clarity, conviction, and strategy to build a vibe people are dying for!
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Month 2, Modules 5- 8: Brand Archetypes & PsychologyÂ
(Perception, Attachment, Authority)
- Why people respond emotionally before logically
- Core Branding Psychology hacks you must integrate into your brand today
- Your core brand archetype & how to leverage this to stand out in a clear, consistent, and cohesive brand
- How enemies strengthen signal (not divide randomly)Â
- What Psychology tools are best for each "family" of brand archetypesÂ
I'm giving you the Murderous Brands Playbook on how to build something so magnetic you stop traffic, turn heads, and turn your audience into raving fans.
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Month 3, Modules 9-12
(Strengths, Lane, Precision)
This is where BG5 belongs — lethal & specific.
This is NOT:
“Here’s your chart, let’s learn the system".Â
But:
- What makes your voice coherent instead of chaotic for clear storytelling
- What are your strengths that make you stand out?
- Who are you meant to speak to?
- What is the best strategy for selling & building community?  Â
We take everything and amplify it into an unforgettable brand persona that creates a brand so powerful it outlast trends & market shifts.
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Exclusive Support Designed For Integration
All modules are self paced, dropping weekly starting February 16th, 2026, however to assist you with integration this round includes:
Bonus Q & A Hot Seats
We will meet 6 times over the course of 3 months (2 sessions a month) for a hot seat. Hot seats mean anyone that chooses to attend can receive a 10-15 minute targeted session to have a specific question answered. Calls tend to be either 11am est or noon est. Questions must be relevant to the content covered.
Kajabi Community with Office Hours
A community is included for the first time ever! Share wins & struggles with the community. Also receive support from Ashley herself during "office hours" Monday & Wednesday weekly for the entire 12 weeks! This is where a targeted question, based on the content covered, will be answered within the exclusive Kajabi community.
Additional Bonuses
Receive access to Beginners YouTube Roadmap & Your 90 Day PR Playbook, savings of $276 USD! Also receive 2 brand new workbooks: Murder She Wrote, proven messaging frameworks, and AI Killed Creativity, a workbook with creative hooks to set your work on fire (in a good way!). Stop rambling & over-explaining & finally communicate what you want to say!
This Is For You If…
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You’re tired of feeling like you’re “almost there” but never settled
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You know your brand has potential, but it feels heavy to carry
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You don’t want to become louder — you want to become clearer
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You want people to recognize you without you explaining yourself
- You are a coach, artist, creative, or content creator building a personal brand
And you’re ready to stop outsourcing your authority to trends, tactics, and other people’s voices.
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This Is Not For You If…
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You want a plug-and-play branding template
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You want someone to tell you what to post
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You’re looking for a quick visibility hack
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You’re lazy & unwilling to put in the work (everything in brand building is work... it's just whether it's the kind that builds momentum)
- You are looking for strictly mindset support
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The Psychology of Magnetic Brands isn’t about optimization.
It’s about a brand identity that actually holds under pressure.
I'M READY TO STAND OUT!
The Work We Do Inside
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This course walks you through The Brand Engine Framework, a psychology-first approach that helps you:
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Identify the core engine of your brand
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Understand how perception and trust are formed
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Remove the doubt that cause you to self-abandon online
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Refine your voice and positioning so it fits you — not a personaÂ
This is not about being more “authentic.”
It’s about being consistent without effort.
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The Result
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You stop asking:
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“Is this right?”
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“Does this make sense?”
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“Should I be doing this differently?”
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And start OWNING:
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Your brand persona.
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Your voice that cuts through the noise.
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Your brand personality that connects with the right people.
That’s when brands become magnetic.
This is a foundational body of work that will support you for the life of your brand & business.Â
Not a quick fix.
Not a hack.
A foundation.
Are you ready to transform your brand with Branding Psychology?
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If you've been feeling meh about showing up in your brand or don't know where to start...  The Psychology of Magnetic Brands will solve that.
I'm going to completely rewire how you think about branding and give you the clarity, conviction, and strategy to build a brand people are dying for.
I will walk you through the STEP BY STEP process of building cult-brand strategies that stop traffic, turn heads, and turn your audience into raving fans.
F*ck consistency. People are waiting for YOUR opinion.
Are you ready to claim your space within your niche?
I'M READY TO STAND OUT!
CHOOSE WHATÂ WORKS FOR YOU